Art direction: Nylon Jacket
The erosion of memory and bittersweet nostalgia are the driving emotions behind Real / Emotional, the newest musical release from producer Nylon Jacket. I was hired to help design a visual identity and 12 companion pieces (one for each song planned for the release.)
Each animated gif was created by taking a source photograph, taken of or by the artist, and applying a custom pixel sorting algorithm to produce something familiar yet foreign and ethereal by nature. Images are seen through the window of a golden ratio rectangle, a nod to the shape of the digital screens from which we consume much of our content.
The images are designed to be viewed as still frames or animated gifs depending on the medium -- whether it is on an Instagram post, printed onto a tshirt, or on the sleeve of a record or CD.