An exploration in brand identity.

As designers, we’re not always designing from scratch. Understanding existing brand language and visual identity allows designers to adapt and reinvent. This exercise was inspired by AIAIAI’s line of headphones and earbuds. My goal is to understand the brand’s current use of color, material, finish, form, and proportion, and in turn, apply that to the design of a turntable.

Student work, 2012
Wentworth Institute of Technology